Manager - Insights & Analytics (2023-Oct to 2024-Nov)

Sydney

2024 - 2023

• Established the agency’s first centralised insights function, defining strategy, processes, BAU operations and establishing research as a pillar of regulatory decision-making.
• Led stakeholder engagement for data strategy alignment, consulting with executives and internal stakeholders to design a wholistic Voice of Customer (VoC) program, ensuring buy-in and adoption of standardized data practices.
• Automated reporting via PowerBI and Qualtrics dashboards, enabling real-time insights shaping decision making.
• Defined NSW Fair Trading’s research strategy to align with regulatory priorities, influencing policy on improving fairness and transparency in the marketplace across key industries.
• Established trust in evidence-based insights within NSW Fair Trading, which previously lacked confidence in data-driven decision-making.
• Created a roadmap for regular reporting, ensuring insights were actionable and integrated into business operations.

Analytics Lead, Australia & New Zealand (2022-Dec to 2023-Oct)
Senior Analytics Consultant (2021-Mar to 2022-Dec)

Sydney

2023 - 2021

• Established a team of analysts, and managed cross-functional work priorities to drive optimal resource allocation.
• Scaled analytics operations, delivering client-facing dashboards to pharmaceutical and healthcare clients that informed market entry strategies, patient outcomes and regulatory compliance.
• Collaborated cross-functionally to define products, create value propositions, and establish pricing structures.
• Directed analysis of data to evaluate compliance with federal guidelines, identifying prescribing patterns that posed risks to public funding integrity.
• Developed automated insight delivery to clients tracking medication adherence trends, enabling clients to proactively adjust communications material with compliance requirements while capturing market share.
• Led data governance for all ANZ clients, including end-to-end oversight of monthly dataset updates. Designed automated pipelines to enforce data dictionary rules, validate consistency, and flag anomalies, reducing manual quality check efforts.
• Spearheaded onboarding of the introduction of NZ health dataset to Prospection, including creating ETL rules, a standardised data dictionary, and documentation to align with our governance framework.

Research Manager (2018-Mar to 2021-Mar)
Higher Duties (2020-Feb to 2020-Nov)

Sydney

2021 - 2018

• Led and mentored a team of researchers and analysts, executing research projects and delivering high-quality reports within deadlines.
• Designed and implemented quantitative and qualitative research programs, generating actionable insights.
• Conducted complex data analysis using SQL and R, providing strategic recommendations.
• Led mixed-method research on student engagement, directly informing budget allocations and program redesigns.
• Collaborated with IT and policy teams to integrate analytics into a centralized data system, enabling real-time reporting for senior leaders to allocate resources toward high-impact educational programs.

Consultant (2016-Jun to 2017-Nov)

Sydney / Singapore

2017 - 2016

• Led end-to-end market research projects, from design to proposals and final report discussions.
• Designed brand health and market access studies for pharma clients, including predictive analytics.
• Maintained and nurtured client relationships, contributing to business development and reducing churn.
• Delivered insights for pharmaceutical clients on market trends, concept, sales aid testing, brand positioning, and off-patent access strategy.

Account Manager (2016-Feb to 2016-Jun)
Senior Research Executive (2013-Jun to 2016-Feb)

Ipsos

Sydney

2016 - 2013

• Owned full-cycle research for a clients from a multi-faucet of industries (i.e., Finance, FMCG, Health)
• Managed key client accounts, developing new business and reducing churn
• Delivered insights on brand equity, brand/range innovation, product test, shopper, market trends and consumer behavior, informing brand/product positioning and guiding next steps.
• Certified in Ipsos Bayesian Network (IBN) analytics for Australia and New Zealand.

Project Manager (2011-Oct to 2013-Jun)

INSIDESTORY

Sydney

2013 - 2011

• Managed projects, liaised with external suppliers, and assisted in research for both private and public (i.e., regulatory/policy environments) sector clients.

Masters of Management in Community Management

University of Technology

Sydney

N/A

Postgraduate Diploma Psychology

Murdoch University

Perth

N/A

Bachelor of Arts - Psychology

Macquarie University

Sydney

N/A